![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/bb89b20cbd5cc6f03045bdf3_rw_1200.png?h=ea09a6381f19e7981e97185c41e5e1ea)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/19f06d8d4b1bc80422643e24_rw_1920.jpg?h=9dd5cbbfa3ba63138254acb1198ca02b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/e49d9a5f330e4fbe31a14afe_rw_1920.jpg?h=d19be2b3137cbdb61506b4d4c47199d5)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/0528f36c5ec6675d878b5a3c_rw_1920.jpg?h=a1ef7435587ed10fab44fb1419e13090)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/d577362327a6b1eac2e14d17_rw_1920.jpg?h=078e90b6fc56ec841d414801aa3657ba)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/3addfb9b96320df721e79958_rw_1920.png?h=1566df8744c09b81b1e316231b57d1ba)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/2976b13bc94cac752bb9e063_rw_1920.jpg?h=7605f44b454427108822bdac2375d432)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/b408a44796af36f0b11136fe_rw_1200.gif?h=bafd0804f8ed31b29155a18d18c11ce0)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5becd70d314470f1e0120a5b65eb133f/6ae2928699f977440d6d47d7_rw_1920.png?h=09b8b22c983672b16d3325695d414490)
Our challenge for XebiaLabs, a software deployment technology company, was to tweak their existing logo to differentiate themselves from their parent company and create a brand that stood out from their competitors in a crowded market. Along with a new logo, we created sub-brands for their products leveraging the deployment icon. The icon became a branding motif along with a new color palette and a playful image style and voice used throughout various materials and for the software interface.