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Carlsbad Facility Launch
AD CAMPAIGN
CLIENT
MilliporeSigma / Merck
PROJECT
Ad campaign, animated video, print, social media & display ads,
BRIEF
MilliporeSigma was launching it's first gene therapy manufacturing facility and needed a campaign to help position them as the leader in this newly emerging area of biomanufacturing.
CONCEPT
The headline "We'll help you navigate your journey to gene therapy commercialization" for the campaign with an animated video at its center is about navigating the journey through manufacturing with a trusted partner guiding you through.
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