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Boston Financial
IDENTITY & BRANDING
CLIENT
Boston Financial
PROJECT
Naming, identity, branding, style guide, business system, website
BRIEF
Boston Financial, the new name for BFEC, needed a brand refresh that reflected the value they bring and unique brand personality.
CONCEPT
The new Boston Financial logo needed to incorporate the bow tie, the iconic symbol worn by the firms founder that represented his quirky personality, friendly tone and no nonsense approach to financing. The new branding was a nod to this history while still feeling fresh and modern.
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