Gene Therapy

AD CAMPAIGN

CLIENT

Avantor

PROJECT

Ad campaign, animated banners, social media, display ads, print web landing page

BRIEF

Avantor needed a campaign to build credibility around their gene therapy manufacturing options which offer a fully customizable approach. The campaign consisted of three ads focusing on different aspects in the process: Speed to market, scale up and risk mitigation.

CONCEPT

The headline "Every gene therapy is unique" with the image of a thumbprint was used as a motif throughout the campaign to represent the unique nature of gene therapies that requires a customized approach to manufacturing.

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